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BOSS直聘(BZ.O):招聘需求保持恢复态势,运营效率持续提升
Guoxin Securities·2025-05-27 11:52

Investment Rating - The investment rating for the company is "Outperform the Market" [6][18]. Core Insights - The company has shown a recovery in recruitment demand, with a 13% year-on-year revenue growth and an adjusted profit margin of 40% in Q1 2025. Revenue reached 1.92 billion RMB, exceeding the guidance provided in the previous quarter [1][8]. - The company maintains its full-year Non-GAAP operating profit expectation at 3 billion RMB, anticipating continued improvement in profit margins in subsequent quarters [1][8]. - The company is focusing on AI technology applications, enhancing user engagement and operational efficiency, which is expected to drive future growth [3][16]. Financial Performance - In Q1 2025, the company's revenue was 1.92 billion RMB, a 13% increase year-on-year and a 19% increase quarter-on-quarter. The cash billings amounted to 2.18 billion RMB, reflecting a 6% year-on-year growth [1][8]. - The adjusted net profit for Q1 2025 was 760 million RMB, representing a 44% year-on-year increase, with an adjusted net profit margin of 40% [1][8]. - The company expects total revenue for Q2 2025 to be between 2.05 billion and 2.08 billion RMB, indicating a year-on-year increase of 6.9% to 8.5% [2][15]. User Engagement and Market Demand - The platform's Monthly Active Users (MAU) reached 57.6 million in Q1 2025, a 24% year-on-year increase [2][15]. - The number of paid enterprises increased by 12% year-on-year, totaling 6.4 million, with an Average Revenue Per User (ARPU) of 1,170 RMB, up 6% year-on-year [2][15]. - The recruitment demand in the service industry, particularly in blue-collar jobs, has shown signs of recovery since April 2025 [2][15]. AI Technology Application - The company is deepening the application of AI technology, with features such as AI-generated search results and AI interview robots for consumers, and improved efficiency for recruiters using AI tools [3][16]. - The number of enterprises utilizing AI recruitment services increased by approximately 30% quarter-on-quarter in Q1 2025 [3][16]. Profit Forecast - The company forecasts adjusted profits of 3.35 billion, 4.31 billion, and 5.27 billion RMB for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 24%, 29%, and 22% [3][18]. - The projected Price-to-Earnings (PE) ratios for 2025, 2026, and 2027 are 19, 15, and 12, respectively [3][18].