Guotou Securities·2025-05-28 03:03Investment Rating - The investment rating for Xiaomi Group-W (01810.HK) is "Buy-A" with a 12-month target price of 73.23 HKD [3][7]. Core Insights - Xiaomi reported a record high performance in Q1 2025, achieving revenue of 111.29 billion, a year-on-year increase of 47.4%, and an adjusted profit of 10.68 billion, up 64.5% [1]. - The company has improved operational efficiency in its mobile and AIoT segments, with a mobile and AIoT gross margin of 22.8%, up 2.2 percentage points quarter-on-quarter [1]. - The automotive segment is showing signs of growth, with a delivery volume of 76,000 units and an average selling price (ASP) of 238,000, contributing significantly to revenue [3]. Summary by Sections Financial Performance - In Q1 2025, Xiaomi's revenue reached 1112.93 billion, a 47.4% increase year-on-year, with an adjusted profit of 106.75 billion, reflecting a 64.5% growth [1]. - The mobile segment's revenue was 506.12 billion, up 8.9%, with a notable ASP increase of 5.8% to 1210.6 [2]. - IoT revenue was 323.4 billion, a 58.7% increase, with a gross margin of 25.2%, up 4.7 percentage points [2]. Market Position - Xiaomi regained the top market share in mainland China with a 40% increase in mobile shipments, reaching 13.3 million units [2]. - The company is expanding its high-end product strategy, which has positively impacted internet service revenue, growing 12.8% to 9.1 billion [2]. Automotive Segment - The automotive division's revenue reached 185.8 billion, with a gross margin of 23.2%, indicating ongoing scale effects [3]. - The Yu7 model is expected to be a strong performer, with attention on its sales and production capacity in the upcoming months [3]. Long-term Strategy - Xiaomi's focus on ecosystem investments, AI capabilities, and operational efficiency is expected to drive future growth and valuation [6][7]. - Revenue projections for 2025-2027 are estimated at 501.5 billion, 634.4 billion, and 733.2 billion respectively, with a compound annual growth rate (CAGR) of 17.4% for the mobile and AIoT segments [7][9].