CMS·2025-05-28 05:11Investment Rating - The report maintains a "Strong Buy" investment rating for Xiaomi Group [1][6] Core Views - The company achieved record high performance in Q1 2025, with revenue of 111.3 billion yuan, a year-on-year increase of 47.4% and a quarter-on-quarter increase of 2.1% [1][5] - Adjusted net profit reached 10.68 billion yuan, marking a year-on-year increase of 64.5% and a quarter-on-quarter increase of 28.4%, surpassing the 10 billion yuan mark for the first time [1][5] - The company is focused on its "New Decade Goals," with significant investments in core technologies, reporting R&D expenses of 6.7 billion yuan in Q1 2025, a year-on-year increase of 30.1% [5][6] Summary by Sections Financial Performance - Q1 2025 revenue was 111.3 billion yuan, with a gross margin of 22.8%, a historical high [5] - The company reported a net profit of 10.68 billion yuan, with a gross margin increase of 0.5 percentage points year-on-year [5] Mobile Business - Revenue from the mobile segment was 50.6 billion yuan, with a year-on-year increase of 8.9% [5] - The average selling price (ASP) of smartphones reached 1,211 yuan, a historical high, driven by increased domestic sales [5] IoT Business - IoT revenue was 32.3 billion yuan, a year-on-year increase of 58.7% [5] - The gross margin for IoT products was 25.2%, reflecting strong growth in smart home appliances [5] Internet Services - Internet services revenue was 9.1 billion yuan, with a year-on-year increase of 12.8% [5] - The gross margin for internet services improved to 76.9% [5] Automotive Business - Revenue from the automotive segment was 18.6 billion yuan, with a gross margin of 23.2% [5] - The company delivered 76,000 units of its electric vehicles in Q1 2025, with expectations for continued growth following the launch of the YU7 model [5][6] Future Outlook - The report projects total revenue for 2025, 2026, and 2027 to be 519.1 billion yuan, 706.7 billion yuan, and 907.5 billion yuan respectively, with adjusted net profits of 45.8 billion yuan, 67.7 billion yuan, and 92.6 billion yuan [6][7]