BOCOM International·2025-05-28 07:45Investment Rating - The report assigns a "Buy" rating for the company, Kuaishou (1024 HK), with a target price of HKD 64.00, indicating a potential upside of 31.3% from the current price of HKD 48.75 [1][24]. Core Insights - The first quarter performance of Kuaishou met expectations, with total revenue and adjusted net profit reaching RMB 32.6 billion and RMB 4.6 billion respectively, reflecting year-on-year growth of 11% and 4% [5]. - The report highlights that Kuaishou's overseas operations have turned profitable, accelerating commercialization efforts [2]. - The company is expected to maintain a steady growth trajectory, with projected revenues of RMB 142.3 billion in 2025, representing a year-on-year growth of 12.2% [25]. Financial Overview - Revenue projections for Kuaishou are as follows: RMB 113.5 billion in 2023, RMB 126.9 billion in 2024, RMB 142.3 billion in 2025, RMB 155.6 billion in 2026, and RMB 168.2 billion in 2027, with corresponding growth rates of 20.5%, 11.8%, 12.2%, 9.3%, and 8.1% [25]. - The net profit is expected to grow from RMB 10.3 billion in 2023 to RMB 28.5 billion in 2027, with significant growth in the coming years [25]. - The report notes that the adjusted net profit margin is projected to remain stable at around 14% for 2025, with a slight increase in profitability expected due to enhanced operational efficiencies [5][20]. Segment Performance - E-commerce GMV (Gross Merchandise Volume) grew by 15% year-on-year, with a notable increase in daily active merchants [5]. - Online marketing revenue growth has slowed to 8%, primarily due to high base effects from previous periods and increased support for merchants [5]. - Live streaming revenue has resumed growth, increasing by 14% year-on-year, supported by a rise in contracted agencies and streamers [5]. Market Position - Kuaishou's market capitalization is approximately HKD 173.7 billion, with a 52-week high of HKD 66.35 and a low of HKD 38.15 [4]. - The company has shown resilience in user engagement, with daily active users (DAU) and monthly active users (MAU) maintaining growth trends [7][8].