MEITUAN(03690) 国证国际·2025-05-28 10:45Investment Rating - The report maintains a "Buy" rating for Meituan (3690.HK) [1][4][6] Core Insights - Meituan's Q1 revenue and adjusted profit exceeded market expectations, with total revenue of 86.6 billion yuan, a year-on-year increase of 18%, and adjusted net profit of 10.9 billion yuan, up 46% year-on-year [2][4] - The core local business operating profit increased by 39% year-on-year, surpassing market expectations by 10% [1][2] - The company is prioritizing long-term ecological investments over short-term profit margins, which may lead to short-term fluctuations in profitability but is expected to strengthen market share and ecological balance in the long run [1][4] Financial Performance Summary - Q1 total revenue was 86.6 billion yuan, slightly exceeding expectations by 1.4% and 1.3% from the report and market respectively [2] - Adjusted net profit for Q1 was 10.9 billion yuan, exceeding expectations by 18% and 13% [2] - Core local business revenue grew by 18% year-on-year, with operating profit margin increasing by 3 percentage points to 21% [2][4] - New business revenue increased by 19% year-on-year, with losses narrowing to 2.3 billion yuan, a year-on-year reduction of 18% [2][4] Business Segment Analysis - Core local business maintained steady growth, with delivery, commission, and online marketing revenues increasing by 22%, 20%, and 15% year-on-year respectively [3] - The management emphasized a commitment to compete effectively in the instant retail sector, planning to invest 100 billion yuan over the next three years [3] - The company reported strong growth in the takeaway and flash purchase segments, with daily order volume growth accelerating to approximately 10% [3] Financial Forecast and Valuation - The report forecasts a 13% year-on-year revenue growth for Q2, with core local business and new business expected to grow by 10% and 21% respectively [4] - For the full year 2025, total revenue is projected to grow by 15%, with core local business and new business expected to grow by 13% and 20% respectively [4] - The target price is adjusted to 177 HKD, representing a potential upside of 34% from the recent closing price [4][6]