Investment Rating - The report initiates a "Buy" investment rating for the company [10] Core Insights - The company leverages IP to expand its role-playing toy market, focusing on the female user demographic [5][6] - The company has established a strong brand recognition at a low cost, aided by the legacy of LEGO [5] - The dual strategy of utilizing licensed IP and proprietary IP has positioned the company as a leader in the building block industry [6] - The company plans to launch 800 new SKUs in 2025, with a strong emphasis on role-playing toys and expanding its female product offerings [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are estimated at 39.6 billion, 55.9 billion, and 72.8 billion respectively, with corresponding net profits of 11.01 billion, 15.08 billion, and 20.41 billion [10][12] - The company is expected to achieve an EPS of 4.42, 6.05, and 8.19 for the years 2025, 2026, and 2027 respectively, with a current PE ratio of 28.34, 20.69, and 15.28 for the same years [10][12]
布鲁可（00325）：公司动态研究报告：以IP为支点撬动拼搭角色潮玩市场，关注女性用户群体拓展