EBSCN·2025-05-29 06:44Investment Rating - The report maintains a "Buy" rating for Xiaomi Group (1810.HK) [6] Core Insights - Xiaomi achieved a record high quarterly revenue of 111.3 billion RMB in Q1 2025, representing a year-on-year growth of 47.4% and marking the second consecutive quarter with revenue exceeding 100 billion RMB [1] - The Non-IFRS net profit reached 10.7 billion RMB, up 64.5% year-on-year, with a net profit margin improvement to 9.6% [1] - The company regained the top position in the domestic smartphone market with a market share of 18.8%, a 4.7 percentage point increase year-on-year, and a 40% growth in shipments in China, significantly outpacing the industry growth rate of 5% [2] - The average selling price (ASP) of Xiaomi smartphones increased to 1,211 RMB, reflecting a 5.8% year-on-year and 0.7% quarter-on-quarter growth, driven by higher ASP products in the domestic market [2] - The gross margin for the smartphone business improved to 12.4%, up from 12.0% in the previous quarter, benefiting from an improved product mix in overseas markets [2] Summary by Sections Smartphone Business - Xiaomi's global smartphone shipments reached 41.8 million units in Q1 2025, a 3% year-on-year increase, with a notable performance in the Chinese market [2] - The ASP of smartphones rose due to increased sales of high-end models and government subsidies [2] IoT and Internet Services - IoT revenue surged to 32.3 billion RMB, a 59% year-on-year increase, with significant growth in smart home appliances [3] - Internet services revenue grew by 13% to 9.1 billion RMB, driven by a 20% increase in advertising revenue [3] - The number of monthly active users (MAU) for Xiaomi's internet services reached 720 million globally and 180 million in mainland China, both hitting record highs [3] Automotive and AI Innovations - The newly integrated "Smart Electric Vehicles and AI Innovations" business generated 18.6 billion RMB in revenue with a gross margin of 23.2% [4] - The delivery volume of vehicles increased to 75,869 units, an 8.9% quarter-on-quarter rise, with the ASP of vehicles slightly increasing to 238,000 RMB [4] - The YU7 series, a luxury high-performance SUV, is set to launch in July 2025 [4] Financial Forecast and Valuation - The report raises the Non-IFRS net profit forecasts for 2025 and 2026 to 46.4 billion RMB and 65.6 billion RMB, respectively, with a new forecast for 2027 at 84.9 billion RMB [5] - The revenue projections for 2025 and beyond show significant growth, with a projected revenue of 492.9 billion RMB in 2025, reflecting a 34.7% growth rate [5]