快手-W：可灵AI商业化提速-20250529

Investment Rating - The report maintains a "Buy" rating for Kuaishou Technology with a target price of HKD 70, representing a potential upside of 44% from the current price of HKD 48.75 [3][10][18]. Core Views - The report highlights that Kuaishou's revenue for Q1 2025 reached RMB 32.6 billion, a year-on-year increase of 10.9%, slightly above market expectations. The gross margin was maintained at a high level of 54.6%, and the adjusted net profit was RMB 4.6 billion, with an adjusted net profit margin of 14.0% [8][9]. - The report anticipates a rebound in advertising growth, driven by an increase in daily active users (DAU) to 408 million, a 3.6% year-on-year growth, and a 5.9% increase in total user engagement time. Advertising revenue for Q1 2025 was RMB 18 billion, up 8% year-on-year, with expectations for double-digit growth in Q2 2025 [8][9]. - Kuaishou's AI commercialization is accelerating, with revenue from KuaLing AI exceeding RMB 150 million in Q1 2025, driven by a significant increase in paid professional consumers. The company plans to launch more cost-effective versions to attract a broader user base [8][9]. Financial Summary - Revenue projections for Kuaishou are adjusted to RMB 141.9 billion for FY25, with operating profit expected to reach RMB 19.1 billion and adjusted net profit projected at RMB 20 billion [2][9]. - The report provides a detailed financial forecast, indicating a steady increase in revenue and profits over the next few years, with expected revenues of RMB 162.5 billion by FY27 [2][9]. - The adjusted target P/E ratios are projected at 14.0x for FY25 and 11.0x for FY26, reflecting the company's growth potential and market positioning [2][9].