KUAISHOU(01024) 华泰证券·2025-05-29 07:50Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 70.94 [7][21]. Core Insights - The company's Q1 performance slightly exceeded expectations, with revenue growth of 10.9% year-on-year to RMB 32.6 billion, surpassing the consensus estimate by 1.2% [1]. - The gross margin improved by 0.3 percentage points to 54.6%, and adjusted net profit increased by 4.4% year-on-year to RMB 4.58 billion, exceeding expectations by 3% [1]. - The report highlights the acceleration of commercialization for the company's AI product, Keling, which is expected to generate over RMB 1 billion in revenue by 2025 [2]. - The e-commerce segment showed robust growth with a GMV increase of 15% year-on-year, supported by a significant rise in the number of new merchants and active buyers [3]. Financial Performance - The company forecasts a revenue increase of 12.5% for 2025, with live streaming expected to grow by 8%, and advertising revenue projected to rise by 13% [1][4]. - Adjusted net profit estimates for 2025 have been slightly revised down to RMB 17.775 billion, reflecting a lower contribution from live streaming revenue [4][18]. - The report provides a detailed financial forecast for 2023 to 2027, indicating a steady growth trajectory in both revenue and adjusted net profit [6][19]. Business Segments - The Keling AI product has seen strong growth in both user scale and ARPU, contributing approximately 70% of its total revenue from professional users [2][12]. - The advertising revenue for Q1 grew by 8% year-on-year, with significant contributions from external circulation advertising [3][14]. - The overseas business achieved operational profitability for the first time, with Brazil being a key market driving growth [16]. Valuation - The report employs a Sum-of-the-Parts (SOTP) valuation method, assigning a target price of HKD 70.94, based on the expected acceleration in live streaming and Keling's future revenue contributions [4][21]. - The valuation reflects a discount compared to peers, primarily due to slower revenue growth relative to competitors [21][22].