KUAISHOU(01024)2025-05-29 09:40Investment Rating - The report maintains a "Buy" rating for Kuaishou-W (01024) with a target price of HKD 64, indicating a potential upside of 31% from the current price [1]. Core Insights - Kuaishou's Q1 performance met expectations with total revenue and adjusted net profit of RMB 32.6 billion and RMB 4.6 billion respectively, reflecting year-on-year growth of 11% and 4% [1]. - The report highlights the impact of increased AI computing power investments offsetting cost optimizations, maintaining the 2025 profit forecast at RMB 20.3 billion, with an adjusted net profit margin of 14%, stable compared to 2024 [1]. - The report emphasizes the commercial potential of Kuaishou's AI capabilities, particularly in video generation, warranting a valuation premium based on a 13x P/E ratio for 2025 [1]. Segment Overview - E-commerce GMV grew by 15% year-on-year, with MAU penetration at 19% and average spending per user also up by 7% [2]. - Online marketing revenue increased by 8% year-on-year, with content consumption and local life sectors showing strong growth [2]. - Live streaming revenue rebounded with a 14% year-on-year increase, alongside significant growth in the number of signed agencies and streamers [2]. - Local life services saw substantial growth in active merchants and product offerings, with monthly paid users increasing by 73% year-on-year [2]. - Internationally, revenue grew by 33% year-on-year, achieving positive operational profit for the first time [2]. - The report anticipates continued growth in Q2, with e-commerce GMV expected to rise by 14% and advertising revenue projected to recover with a double-digit growth rate [2].