新能源乘用车周度销量报告-20250529

1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - In the 21st week of 2025 (from May 19th to May 25th), the domestic passenger car retail sales reached 394,000 units, a year - on - year increase of 10.6%; new energy passenger car retail sales were 220,000 units, a year - on - year increase of 19.7%. The new energy penetration rate was 55.9%, up 4.3 percentage points from the same period last year and down 0.4 percentage points from the previous week. Since the beginning of this year, cumulative passenger car retail sales were 8.1 million units, a year - on - year increase of 4.8%; cumulative new energy passenger car retail sales were 4.008 million units, a year - on - year increase of 30.4%, with a cumulative new energy penetration rate of 49.5% [1][12]. - The demand in the new energy vehicle market is clearly differentiated. Leading brands have consolidated their leading positions through product advantages and market strategies. New brands like Xiaomi have brought new variables, and traditional automakers such as Chang'an and Chery have achieved remarkable new energy sales [2][22]. 3. Summary by Relevant Catalogs 3.1 Passenger Car Market Weekly Overview - Overall Sales: In the 21st week of 2025, domestic passenger car retail sales were 394,000 units (up 10.6% year - on - year), and new energy passenger car retail sales were 220,000 units (up 19.7% year - on - year). The new energy penetration rate was 55.9% [1][12]. - By Power Type: In passenger cars, traditional fuel, hybrid, and new energy vehicles sold 157,000, 17,000, and 220,000 units respectively, with year - on - year changes of - 0.8%, 17.7%, and 19.7%, accounting for 39.8%, 4.4%, and 55.9% of passenger cars. In new energy passenger cars, pure - electric, plug - in hybrid, and extended - range vehicles sold 133,000, 59,000, and 28,000 units respectively, with year - on - year changes of 17.1%, 15.6%, and 46.4%, accounting for 60.5%, 27.0%, and 12.5% [17]. - By Production Attribute: In passenger cars, domestic and joint - venture brands sold 257,000 and 137,000 units respectively, with year - on - year changes of 20.6% and - 4.4%, accounting for 65.3% and 34.8%. In new energy passenger cars, domestic and joint - venture brands sold 197,000 and 23,000 units respectively, with year - on - year changes of 24.0% and - 8.1%, accounting for 89.6% and 10.4% [17]. 3.2 Key New Energy Automakers' Sales Analysis 3.2.1 BYD - Weekly Sales: 59,000 units, with BYD brand selling 53,000 units, Denza and Fangchengbao about 3,000 units each, and Yangwang 37 units [23]. - Business Strategy: Stopped producing fuel vehicles in March 2022. Since March this year, it released the super e - platform and launched new models. On May 23rd, it announced price cuts of up to 53,000 yuan for 22 models. The 2025 sales target is 5.5 million units. The sales of pure - electric and plug - in hybrid (including extended - range) models are evenly split [23]. 3.2.2 Geely Auto - Weekly Sales: 39,000 units, with 25,000 new energy vehicles (4,000 units from Zeekr). The electrification rate is about 64% [26]. - Business Strategy: In 2024, it released the "Taizhou Declaration". In 2025, it announced the acquisition of Zeekr. The 2025 sales target is 2.71 million units, with 2 million for Geely, 320,000 for Zeekr, and 390,000 for Lynk & Co. The new energy vehicle sales target is 1.5 million units [26]. 3.2.3 SAIC - GM - Wuling - Weekly Sales: 14,000 units, with 12,000 new energy vehicles. The electrification rate is about 87% [34]. - Business Strategy: This year, Wuling Hongguang launched an extended - range model, and Baojun launched the "Baojun Xiangjing" with plug - in hybrid and pure - electric options, but pure - electric models dominate sales [34]. 3.2.4 Chang'an Auto - Weekly Sales: 20,000 units, with 12,000 new energy vehicles. The electrification rate is about 58%. Its new energy brands Shenlan and Qiyuan each sold about 4,000 units, and Avatr sold over 2,000 units [39]. 3.2.5 Chery Auto - Weekly Sales: 20,000 units, with 7,000 new energy vehicles. The electrification rate is about 37%. Its new energy brands iCAR, Chery New Energy, and Zhijie each sold over 1,000 units [47]. 3.2.6 Tesla - Weekly Sales: 11,000 units in China, with Model 3 and Model Y selling over 3,000 and over 7,000 units respectively. Sales have strong seasonal fluctuations, with a significant week - on - week increase but little year - on - year growth [53]. - Business Strategy: This year, Tesla launched multiple promotions, including a "record - breaking discount package" for Model 3 after the Spring Festival and new offers in April [53]. 3.2.7 New - Force Automakers - Sales: Li Auto sold about 10,000 units, Wenjie 9,000 units, Leapmotor, Xiaomi, and NIO 7,000 units each, XPeng 6,000 units, and Aion 5,000 units. Most of Li Auto's sales are from the L series. Wenjie's sales have increased significantly, with the M8 launched and delivered recently [57].