Investment Ratings - Walt Disney Co. (DIS): Buy-rated with a 12-month price target of $148 [27] - Fox Corp. (FOXA): Buy-rated with a 12-month price target of $61 [29] - Comcast Corp. (CMCSA): Buy-rated with a 12-month price target of $40 [30] - Warner Bros. Discovery Inc. (WBD): Neutral-rated with a 12-month price target of $10.50 [32] - Paramount Global (PARA): Not Rated [34] Core Insights - The report highlights a significant decline in traditional TV viewership, with prime time commercial ratings for broadcast (excluding sports) down 16% year-over-year in 2Q25-to-date [2] - Streaming viewership has reached an all-time high of 44.3%, with YouTube achieving a record share of 12.4% [6][10] - Cable viewership has also seen a slight increase, driven by sports and news programming, with cable share rising to 24.5% [8][9] Summary by Sections TV Viewership Trends - Streaming's share of total TV viewership increased by 0.5 percentage points month-over-month to 44.3% in April 2025 [6][10] - Broadcast share increased by 0.3 percentage points to 20.8%, driven by events like the Men's NCAA Basketball Championship [7][9] - Cable share rose by 0.5 percentage points to 24.5%, supported by strong sports viewership [8][9] Company Performance - In 2Q25-to-date, total day ratings for major networks declined significantly: DIS (-28%), PARA (-30%), WBD (-27%), CMCSA (-32%), while FOX saw an increase of 28% [3][4] - FOX's growth was primarily driven by a 46% increase in viewership at Fox News Channel [3][25] - The report indicates that linear TV has lost approximately 6 percentage points to streaming and other platforms year-over-year as of April 2025 [14] Valuation and Price Targets - The valuation methodologies for the companies include various EBITDA multiples, with DIS at 11X for Parks and Experiences, and FOX at 7.0X for NTM+1Y EBITDA [27][29][30] - The report emphasizes the importance of multi-channel and multi-platform distribution strategies for media companies to sustain growth in streaming engagement [6]