XIAOMI(01810) 申万宏源证券·2025-05-30 10:50Investment Rating - The report maintains a "Buy" rating for Xiaomi Group [7][18]. Core Views - Xiaomi Group's Q1 2025 revenue and adjusted net profit reached new highs, with revenue of 111.3 billion RMB, a year-on-year increase of 47%, and adjusted profit of 10.7 billion RMB, a year-on-year increase of 65% [7]. - The growth was primarily driven by the IoT business and improved gross margins, with electric vehicle margins exceeding expectations [7]. - The management reiterated its commitment to deepening core technologies, with a 2025 R&D expense guidance of 30 billion RMB, of which one-quarter will be allocated to AI [7]. - The smartphone segment saw a 40% increase in shipments in China, regaining the top market share with a 18.8% share [7]. - IoT revenue reached 32.3 billion RMB, a year-on-year increase of 59%, with a gross margin of 25.2% [7]. - Advertising revenue continued to grow, contributing to a service gross margin of 76.9% [7]. - The electric vehicle segment reported a revenue of 18.6 billion RMB with a significant reduction in operating losses [7]. - The report adjusts revenue forecasts for 2025-2027 upwards, reflecting strong performance in core categories and the upcoming launch of new EV models [7]. Financial Summary - Revenue projections for 2023 to 2027 are as follows: 271 billion RMB (2023), 366 billion RMB (2024), 484 billion RMB (2025E), 581 billion RMB (2026E), and 689 billion RMB (2027E) [2][9]. - Adjusted net profit is projected to grow from 193 billion RMB in 2023 to 586 billion RMB in 2027 [2][9]. - The gross margin is expected to improve from 21.2% in 2023 to 23.2% in 2027 [8].