EBSCN·2025-05-30 11:35Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company is expected to benefit from the upcoming release of new games and the progress in advertising commercialization [3] - The gaming business is anticipated to contribute positively to revenue growth, particularly with the launch of the S8 season of "Three Kingdoms" and the new mobile game "Shining! Yujun Girl" [1][2] - The company has a strong user base with MAU reaching 368 million and DAU at 107 million, indicating robust engagement [2] Summary by Sections Game Business Update - The company has updated its gaming portfolio with significant enhancements to "Shining! Yujun Girl" and the launch of the S8 season for "Three Kingdoms" [1] - The S7 season achieved a record high DAU, and the S8 season is expected to further boost user engagement through new features and events [1] Financial Performance - In Q1 2025, the company reported revenue of 7.003 billion RMB, a year-over-year increase of 24% [2] - The adjusted net profit for the same period was 362 million RMB, exceeding market expectations due to effective cost control [2] - The mobile gaming segment saw revenue growth of 76%, driven by stable performance from "Three Kingdoms" [2] AI Integration - AI technology has been deeply integrated into various business operations, enhancing content review efficiency and reducing production costs in game development [3] - The company plans to launch an AI tool for content creators by the end of 2025 [3] Profit Forecast and Valuation - The adjusted net profit forecasts for 2025 and 2026 have been raised to 2.146 billion RMB and 3.511 billion RMB, respectively [3][4] - The company is projected to achieve a revenue of 30.24 billion RMB in 2025, with a growth rate of 12.7% [4]