KUAISHOU(HK:01024) Tianfeng Securities·2025-05-31 07:05Investment Rating - The investment rating for the company is "Buy" with a target price not specified [8] Core Insights - The company's revenue for Q1 2025 reached 32.6 billion RMB, representing a year-on-year growth of 10.9%, while adjusted net profit was 4.58 billion RMB, up 4.4% year-on-year [1] - The average Daily Active Users (DAU) and Monthly Active Users (MAU) for the company's application were 408 million and 712 million respectively, showing a year-on-year increase of 3.6% and 2.1% [2] - The AI model "Keling" generated over 150 million RMB in revenue in Q1 2025, indicating accelerated commercialization [3] - Online marketing service revenue reached 18 billion RMB, growing 8% year-on-year, driven mainly by external marketing services [4] - Other service revenue, including e-commerce, grew 15.2% to 4.8 billion RMB, with e-commerce GMV increasing 15.4% to 332.3 billion RMB [5] - Live streaming revenue was 9.8 billion RMB, reflecting a year-on-year growth of 14.4% [6] - Overseas revenue grew 32.7% to 1.3 billion RMB, with the company achieving positive operating profit for the first time in a quarter [7] Summary by Sections Financial Performance - Q1 2025 revenue was 32.6 billion RMB, with adjusted net profit at 4.58 billion RMB, and gross profit at 17.8 billion RMB, all showing positive year-on-year growth [1] User Metrics - DAU and MAU reached 408 million and 712 million respectively, with daily usage time averaging 133.8 minutes per user, indicating a healthy user engagement [2] AI Development - The Keling AI model's 2.0 version was launched, achieving significant revenue and enhancing the company's content and commercial ecosystems [3] Marketing Services - Online marketing services generated 18 billion RMB, with strong growth in external marketing, particularly in content consumption and local life sectors [4] E-commerce and Other Services - Other services revenue grew to 4.8 billion RMB, with e-commerce GMV reaching 332.3 billion RMB, supported by a significant increase in new merchants [5] Live Streaming - Live streaming revenue was 9.8 billion RMB, with a notable increase in the number of signed agencies and streamers [6] International Expansion - Overseas revenue reached 1.3 billion RMB, marking a significant growth and the first quarter of positive operating profit [7]