Guoxin Securities·2025-05-31 08:37Investment Rating - The investment rating for the company is "Outperform the Market" [5][32] Core Views - The company's e-commerce business shows steady growth, with a 15% year-on-year increase in GMV for Q1 2025, driven by an increase in paid users [3][20] - The company has successfully turned around its overseas business, achieving a 33% year-on-year revenue growth in Q1 2025, with a profit margin of 2.1% [10][3] - The AI product "Keling" is performing well, with revenue expectations raised to $100 million for the year, supported by a high renewal rate among enterprise clients [31][32] Financial Overview - In Q1 2025, the company's total revenue reached 32.6 billion yuan, reflecting an 11% year-on-year growth, while the adjusted net profit was 4.58 billion yuan, with an adjusted profit margin of 14% [10][32] - The domestic revenue was 31.3 billion yuan, up 10% year-on-year, while overseas revenue was 1.32 billion yuan, marking a 33% increase [10][3] - The company’s R&D expenses increased by 16% year-on-year to 3.3 billion yuan, primarily due to investments in AI [10][32] User Engagement Metrics - The total monthly active users (MAU) reached 711 million, a 1% increase year-on-year, while daily active users (DAU) were 408 million, up 4% year-on-year [2][18] - The average daily time spent per user was 134 minutes, reflecting a 3% year-on-year increase [2][18] E-commerce and Advertising Performance - E-commerce revenue for Q1 2025 was 4.8 billion yuan, with a GMV of 332.3 billion yuan, maintaining a monetization rate of 1.41% [3][20] - Advertising revenue reached 17.98 billion yuan, an 8% year-on-year increase, with expectations for a 12% growth in Q2 2025 [26][3]