Investment Rating - The report maintains an "Outperform the Market" rating for the social services sector [3][46]. Core Insights - The education sector has shown significant stock performance differentiation since early 2025, with notable gains from companies like China Oriental Education (+139%) and Gaotu Group (+74%) [1][11]. - Demand differentiation in education services is driven by the effectiveness in enhancing employment and academic opportunities, with high school education showing the most rigid demand [1][11]. - The K12 education sector is entering a new phase of competition, emphasizing brand and teaching capabilities as key drivers for growth [2][28]. - The recovery pace varies among companies, with some like China Oriental Education and Gaotu Group showing strong performance due to strategic focus on K12 education [2][33]. Summary by Sections Demand Differentiation - Demand for education services varies significantly based on the perceived value in enhancing academic and employment outcomes, with high school education and K9 high-age training showing the strongest demand [1][11]. - The consumer willingness to invest in children's education remains high, with nearly half of families allocating extra funds for this purpose [11][27]. K12 Education Competition - The K12 education sector is experiencing a slowdown in the rapid expansion of physical locations, shifting focus to enhancing existing outlets [2][28]. - The number of new K9 profit-oriented non-academic training institutions has decreased significantly in early 2025 compared to the previous year [2][28]. Recovery Trends - Since the implementation of the "Double Reduction" policy in May 2022, the K12 education sector has gradually recovered, with companies like Zhuoyue Education focusing on compliant high school-related businesses [2][33]. - Companies like China Oriental Education are expected to see a gradual easing of pandemic-related impacts as they adapt to new market conditions [2][33]. Investment Recommendations - The report suggests a focus on companies such as Tongcheng Travel, Ctrip Group, and Meituan, among others, as potential investment opportunities in the current economic environment [3][46].