社服零售行业周报：端午假期游客人次稳健增长，老铺黄金新品发布

Investment Rating - Industry rating: Recommended [4] Core Views - The report highlights a robust growth in visitor numbers during the Dragon Boat Festival, with a total of 6.87 billion people expected to travel, marking a 3.0% year-on-year increase. The demand for family-oriented travel has significantly surged, particularly for short-distance self-driving trips and parent-child tours [1][16] - The launch of new products by Lao Pu Gold, such as the Seven Sons Gourd, is expected to drive high demand in the fashion gold jewelry sector, despite a tightening overall consumption environment. The emotional value and aesthetic appeal of these products are anticipated to meet consumer needs effectively [2][3] Summary by Sections 1. Market Review - The consumer service index and retail index outperformed the CSI 300 index, with respective increases of 1.11% and 2.77% [10] - The jewelry and watch sector saw a notable increase of 6.05% [10] 2. Industry & Company Dynamics 2.1 Industry News - The Dragon Boat Festival saw a significant increase in short-distance travel, with major cities experiencing a surge in tourist numbers [16] - Various regions hosted cultural activities, contributing to increased visitor engagement [17][19] 2.2 Industry Investment and Financing - Key investment events included several companies in the retail and e-commerce sectors securing funding, indicating a vibrant investment landscape [23][25] 2.3 Key Company Announcements - Notable announcements included changes in board members at various companies, reflecting ongoing corporate governance adjustments [26][27] 3. Macro & Industry Data 3.1 Retail Data - In April, the total retail sales of consumer goods increased by 5.1% year-on-year, with significant growth in categories such as gold and jewelry, which saw a 25.3% increase [32][44] 3.2 Gold and Jewelry - National gold consumption in 2024 was reported at 985.31 tons, with a notable decline in jewelry consumption but an increase in gold bars and coins [46][48] 4. Investment Recommendations - The report suggests focusing on five investment themes, including the revival of traditional retail, advancements in AI technology, and the growing consumer willingness to pay for emotional value [52][54]