商贸零售行业周报（5.26-5.30）：618大促进行时，平台加码即时零售赛道-20250603

Investment Rating - The report maintains a positive outlook on the e-commerce sector, particularly focusing on companies like Alibaba, JD.com, Meituan, and Pinduoduo, as they enhance their core businesses and invest in AI and instant retail markets [4][7][12]. Core Insights - The 618 shopping festival has seen intense competition among major platforms like Meituan, JD.com, and Taobao, with innovative strategies and significant subsidies aimed at capturing the instant retail market [7][12]. - JD.com reported a daily order volume exceeding 25 million during the festival, showcasing a robust growth trajectory in its instant retail and offline dining integration [10][22]. - Taobao's flash sales achieved over 40 million daily orders, with a significant portion coming from non-tea drink categories, indicating a shift in consumer preferences [10][12]. Summary by Sections 1. E-commerce Competition - Meituan, JD.com, and Taobao are actively competing in the instant retail space during the 618 festival, employing diverse promotional strategies and substantial subsidies [7][8]. - JD.com has launched initiatives like "Super Takeout Day" and significant discounts, achieving a daily order volume of over 25 million [9][10]. - Taobao's flash sales introduced a "free milk tea" campaign, effectively enhancing social sharing and engagement [10][12]. 2. Market Performance - The social service index rose by 0.18%, while the retail index increased by 0.69% during the week of May 26 to May 30, 2025, indicating a positive market trend [25][26]. - Major platforms are implementing differentiated promotional strategies to attract consumers, with Tmall and JD.com reporting significant sales growth [12][22]. 3. Company Highlights - Meituan's overall transaction volume doubled year-on-year during the 618 festival, with notable growth in various product categories [6][11]. - JD.com achieved record-breaking sales figures within the first hour of the festival, with over 200% year-on-year growth in transaction volume and user numbers [22][23]. - Tmall's strategy focused on technology-driven marketing, resulting in a 283% year-on-year increase in sales for certain categories [15][22].