XIAOMI(HK:01810) Guoxin Securities·2025-06-03 11:48Investment Rating - The investment rating for the company is "Outperform the Market" [6][29]. Core Views - The company achieved record high revenue and profit in Q1 2025, with total revenue reaching 111.3 billion yuan (YoY +47%) and adjusted net profit of 10.7 billion yuan (YoY +65%), marking a significant growth trajectory [1][4]. - The smartphone business saw a rise in both volume and price, with revenue of 50.6 billion yuan (YoY +8.9%) and an average selling price (ASP) increase of 5.8% to 1,211 yuan [2]. - The IoT and lifestyle products segment experienced robust growth, with revenue of 32.3 billion yuan (YoY +59%) and a gross margin increase of 5.4 percentage points to 25.2% [2]. - The electric vehicle and AI innovation business reported revenue of 18.6 billion yuan, with a gross margin of 23.2%, and the losses in this segment narrowed to 500 million yuan [3]. - The company is expanding its ecosystem strategy, focusing on the synergy between vehicles, homes, and personal devices, and is optimistic about growth in overseas markets [4]. Summary by Sections Financial Performance - In Q1 2025, the company reported total revenue of 111.3 billion yuan, with a gross margin of 22.8% (YoY +0.5 percentage points) [1]. - The adjusted net profit for Q1 2025 was 10.7 billion yuan, continuing a strong growth trend [1]. Business Segments - The smartphone segment contributed 46% of total revenue, with a total of 50.6 billion yuan in revenue and a gross margin of 12.4% [2]. - The IoT and lifestyle products segment accounted for 29% of total revenue, achieving 32.3 billion yuan in revenue [2]. - The internet services segment generated 9.1 billion yuan in revenue, with a gross margin of 76.9% [2]. - The electric vehicle segment generated 18.6 billion yuan in revenue, with the Xiaomi SU7 series delivering 76,000 vehicles [3]. Future Outlook - The company has raised its profit forecasts for 2025-2027, expecting net profits of 36.2 billion yuan, 46.4 billion yuan, and 66 billion yuan respectively, with growth rates of 53%, 28%, and 42% [4]. - The company is focusing on enhancing its core technologies, with R&D expenses increasing by 30% to 6.7 billion yuan in Q1 2025 [3].