端午出游热度持续，民俗非遗、亲子出游热度高

Investment Rating - The industry investment rating is maintained as "Increase" [5] Core Viewpoints - The domestic tourism market shows a steady recovery with significant growth in various segments, including local travel, cultural heritage experiences, and family-oriented trips [3][4] - The overall consumer market is experiencing stable growth, with notable increases in sales across various retail sectors during the Dragon Boat Festival [4] - The tourism sector remains vibrant, with a marked increase in inbound tourism orders and significant growth in ticket sales for attractions [3][4] Summary by Sections Travel Data - During the Dragon Boat Festival, 119 million domestic trips were made, a year-on-year increase of 5.7%, and a 26.7% increase compared to 2019 [1] - Total domestic tourism expenditure reached 42.73 billion yuan, up 5.9% year-on-year, and 8.6% compared to 2019 [1] Hotel and Accommodation - High-star hotels in county areas saw a 73% increase in one-stop package bookings, with family-oriented bookings making up 33% [2] - The demand for high-end hotels and boutique accommodations has risen significantly during the holiday [3] Local and Cultural Tourism - Local and surrounding travel accounted for 64% of trips during the holiday, with a notable increase in demand for high-end hotels and vacation rentals [3] - Cultural heritage experiences related to the Dragon Boat Festival saw a 2.5 times increase in search volume for related keywords [3] Consumer Market Performance - Key retail sectors in Beijing achieved sales of 4.18 billion yuan during the holiday, a 1.6% increase year-on-year [4] - The restaurant sector in Beijing experienced nearly a 10% growth in consumption during the holiday [4] Inbound Tourism - A total of 5.907 million people crossed borders during the holiday, marking a 2.7% increase year-on-year [3] - Inbound tourism orders saw a nearly 90% increase compared to the previous year [3]