Investment Rating - The investment rating for the company is "Outperform" (maintained) [2] Core Views - The company is experiencing rapid growth in the health and wellness kitchen appliance sector and is actively expanding its e-commerce business [2] - In 2024, the company achieved a revenue of 480 million yuan, representing a year-on-year growth of 14.77%, while the net profit attributable to the parent company was 35.42 million yuan, a decline of 3.12% [4] - The company anticipates a recovery in overseas demand, which is expected to drive performance potential, maintaining a positive outlook for the years 2025 to 2027 [4] Financial Performance Summary - In 2024, the company reported a revenue of 480 million yuan, with a year-on-year increase of 14.77% and a net profit of 35.42 million yuan, down 3.12% [4] - For Q1 2025, the company achieved a revenue of 102 million yuan, a year-on-year growth of 3.66%, and a net profit of 7.33 million yuan, up 3.40% [4] - The company projects net profits for 2025, 2026, and 2027 to be 41 million yuan, 49 million yuan, and 54 million yuan respectively, with corresponding EPS of 0.46, 0.55, and 0.61 yuan per share [4][8] Industry Insights - The kitchen small appliance industry is showing a bifurcated growth pattern, with low-end market competition intensifying while mid-to-high-end segments present significant growth opportunities [5] - Health-oriented products are rapidly growing due to increasing health awareness, while traditional essential categories are stabilizing [5] - The company’s main product, rice cookers, generated revenue of 370 million yuan, reflecting a year-on-year growth of 12.67% [5] Strategic Initiatives - The company is committed to developing its own brand, increasing market expansion efforts, and continuously innovating through technology upgrades [6] - In 2024, the company’s sales expenses increased by 14.38% to 14.02 million yuan, reflecting its aggressive e-commerce expansion strategy [6] - The company holds 175 patents, with 27 patents in the application stage, including 9 invention patents that have entered the review stage, reinforcing its foundation for sustainable development [6]
鸿智科技：健康养生厨房小家电快速增长，公司大力拓展电商业务-20250604