2025年端午假期旅游行业数据快评报告：端午旅游增速回落，免签政策效果显著

Investment Rating - The industry investment rating is "Outperform the Market," indicating a projected increase of over 10% relative to the market index in the next six months [4][7]. Core Insights - The tourism market is experiencing overall growth, but the growth rate has slightly declined compared to previous holidays. During the 2025 Dragon Boat Festival, domestic travel reached 119 million trips, a year-on-year increase of 5.7%, with total spending of 42.73 billion yuan, up 5.9% [1][2]. - The implementation of visa-free policies has significantly boosted inbound tourism. During the holiday, hotel search interest for inbound travel on Ctrip surged over 100%, with 5.907 million people entering and exiting the country, a 2.7% increase from last year [2][3]. - Family travel has seen a notable increase due to the overlap of the Dragon Boat Festival and Children's Day, with bookings for family group tours rising by 80% and family room bookings increasing by over 200% on Tongcheng Travel's platform [3]. Summary by Sections Tourism Market Performance - The growth rate of domestic travel and spending during the Dragon Boat Festival has decreased compared to the May Day holiday and the same period last year, with per capita spending dropping by 2.11% to 359.08 yuan per person [2][3]. Inbound Tourism Trends - The introduction of visa-free policies has led to a 59.4% increase in foreign visitors entering the country under these policies, totaling 231,000 during the holiday [2][3]. Consumer Behavior and Investment Opportunities - The report suggests that various sectors within social services are poised for growth, driven by improved holiday policies and increased inbound consumption, particularly benefiting tourism, duty-free, hotel, restaurant, and education sectors [3].