Changhong Meiling (SZ:000521) Dong Jian Yan Bao·2025-06-04 15:35Report Summary 1. Report Industry Investment Rating No information provided in the content. 2. Core Viewpoints - The report focuses on the 2025 business plans and market strategies of Changhong Meiling in the home appliance industry, covering overseas and domestic markets for refrigerators, air conditioners, and washing machines, as well as aspects like innovation capabilities, risk management, and production line construction [22]. 3. Summary by Related Catalogs 3.1. Research Basic Information - The research object is Changhong Meiling, belonging to the home appliance industry. The reception time was on June 4, 2025. The listed company's reception staff included Vice President and Board Secretary Li Xia, and Securities Affairs Manager Lü Ming [17]. 3.2. Detailed Research Institutions | Reception Object | Reception Object Type | Institution - Related Personnel | | --- | --- | --- | | GF Fund | Fund management company | Chen Yingzi, Wang Song, Zhang Yi | | Guolian Fund | Fund management company | Zheng Ling, Liang Qinzhi, Xiang Wei | | Southwest Securities | Securities company | Gong Menghong | [18] 3.3. Research Institution Proportion No information provided in the content. 3.4. Main Content Materials - 2025 Business Plan: Strive for both scale and profit growth, ensuring a virtuous development trend of profitable scale growth [22]. - Overseas Refrigerator Business: Adhere to product - oriented approach, increase R & D on products like "large - volume, multi - temperature zone, high - efficiency, low - noise", improve marketing, strengthen internal and external collaboration, and accelerate brand expansion overseas [22]. - Overseas Air - Conditioner Business: Follow the concept of "profitable scale growth, profit growth with cash flow", prioritize the brand, expand base markets, develop regional brand agents, focus on advantageous channels, and improve product quality and customer service [22]. - Domestic Air - Conditioner Business: Enhance user experience and differentiated design based on AI technology, create product cards, increase market investment, implement regional strategies, and improve service capabilities [24]. - Overseas Ice - Wash Business: Align product layout with global consumption trends, build a product matrix, improve marketing, expand business in existing and emerging markets, and enhance brand competitiveness [24]. - Innovation Capabilities: Include four aspects: technological innovation (increase R & D investment), product innovation (create super - products), manufacturing innovation (promote intelligent manufacturing), and management innovation (improve organizational and process efficiency) [25]. - Exchange Rate Risk Management: Adopt the principle of exchange - rate risk neutrality, use foreign exchange forward contracts as hedging tools, and match contract terms with predicted sales and回款 [25]. - Share Repurchase: Approved a share - repurchase plan on May 8, 2025, with an implementation period of no more than 12 months. Decisions will be made according to market conditions, and progress will be disclosed [25]. - Overseas Air - Conditioner Production Line Construction: The project of Zhongshan Changhong to build an annual production capacity of 4 million sets of air - conditioners will meet future overseas sales needs, improve production efficiency, and enhance market competitiveness [26].