MEITUAN(03690) ZHESHANG SECURITIES·2025-06-05 00:13Investment Rating - The investment rating for Meituan-W (03690) is "Buy" (maintained) [2][7]. Core Views - Meituan, as a leader in local lifestyle services, is expected to maintain its core competitive advantages despite short-term competition in the food delivery sector. The company is projected to achieve revenues of CNY 390.41 billion, CNY 445.04 billion, and CNY 507.46 billion for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 15.65%, 13.99%, and 14.03% [2][7]. Financial Performance Summary - In Q1 2025, Meituan's revenue increased by 18.1% year-on-year to CNY 86.557 billion, exceeding Bloomberg consensus estimates by 1.3%. Non-IFRS net profit rose by 46.2% to CNY 10.948 billion, also surpassing expectations by 12.56% [6]. - The core local business revenue grew by 17.8% year-on-year to CNY 64.325 billion, with operating profit increasing by 39.1% to CNY 13.491 billion, both exceeding consensus estimates [6]. - New business revenue increased by 19.2% year-on-year to CNY 22.232 billion, with operating losses reduced by 17.54% to CNY -2.273 billion, outperforming expectations [6]. Expense Management - Sales expenses rose by 11.96% year-on-year to CNY 15.55 billion, primarily due to increased promotional and advertising costs. The sales expense ratio decreased by 1 percentage point to 18% due to improved operational efficiency [6]. - R&D expenses increased by 15.44% year-on-year to CNY 5.772 billion, driven by increased investments in AI. The R&D expense ratio slightly decreased by 0.16 percentage points to 6.67% [6]. Business Segments - The food delivery segment is expected to see healthy growth with a focus on refined operations, supported by a planned investment of CNY 100 billion over the next three years [6]. - The flash purchase segment continues to show strong growth, particularly in low-tier markets, with significant increases in order volume during promotional periods [6]. - The in-store travel segment is experiencing robust growth in lower-tier markets, with the launch of the "Meituan Membership" program aimed at enhancing transaction frequency and cross-selling efficiency [6]. Future Outlook - For Q2 2025, the company is expected to maintain its core advantages and solidify its platform ecosystem, despite potential short-term profit fluctuations due to intensified competition in the food delivery sector [6].