KUAISHOU(HK:01024) Huaan Securities·2025-06-05 06:24Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported Q1 2025 revenue of 326.1 billion RMB, a year-over-year increase of 10.9%, and an adjusted net profit of 45.8 billion RMB, up 4.4% year-over-year. The gross margin was 54.6%, a decrease of 0.3 percentage points year-over-year but an increase of 0.5 percentage points quarter-over-quarter [4][5] - Daily Active Users (DAU) reached a record high of 408 million, growing 3.6% year-over-year, while Monthly Active Users (MAU) reached 712 million, up 2.1% year-over-year. The average daily usage time per user was 133.8 minutes, with total usage time increasing by 5.9% year-over-year [4][5] - The company's e-commerce segment saw a Gross Merchandise Volume (GMV) of 332.3 billion RMB in Q1 2025, representing a year-over-year growth of 15.4%. The number of active buyers reached 135 million, with significant growth from small and medium-sized businesses [5] - Online marketing revenue was 18 billion RMB, an increase of 8.0% year-over-year, driven primarily by external circulation. The local life sector saw marketing spending grow over 50% year-over-year [6] - The company launched the 2.0 version of its AI tool, which includes multi-modal visual language capabilities, enhancing user engagement and marketing efficiency [7] - Revenue projections for 2025-2027 are 1,422.1 billion RMB, 1,549.6 billion RMB, and 1,681.9 billion RMB, respectively, with adjusted net profits expected to be 201.6 billion RMB, 236.6 billion RMB, and 272.8 billion RMB [8][9] Financial Summary - For 2025, the company expects total revenue of 142.2 billion RMB, a 12% increase from 2024, and a NON-GAAP net profit of 20.2 billion RMB, reflecting a 14% increase [11] - The projected earnings per share (EPS) for 2025 is 4.70 RMB, with a price-to-earnings (P/E) ratio of 10.14 [11]