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零跑汽车2025年中期策略会速递—新车周期强劲,全球化稳步推进
HTSC·2025-06-05 10:25

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 81.15 [8][9]. Core Views - The company is expected to enter a strong new car cycle in 2025, with a sales target of 500,000 to 600,000 units for the year, and aims to achieve profitability [2][13][15]. - The company has reported a significant year-on-year sales increase of 161% for the first five months of 2025, reaching 173,658 units [2][15]. - The gross margin has reached historical highs of 13.3% and 14.9% in Q4 2024 and Q1 2025 respectively, driven by scale effects, sales structure optimization, and cost management [2][14][15]. Summary by Sections Sales and Growth Strategy - The company plans to launch new models across four platforms (A, B, C, D) from 2025 to 2026, which will support sales growth [2][16][18]. - The sales network is expanding rapidly, with 756 stores covering 279 cities as of Q1 2025, aiming to exceed 1,000 stores by the end of the year [3][17]. Global Expansion and Strategic Partnerships - The company is accelerating its overseas market expansion, with a target of over 550 overseas channels and an export goal of 50,000 to 60,000 units in 2025 [4][20][21]. - Strategic partnerships are being formed, including collaborations with Stellantis and Peugeot Citroën, which are expected to contribute to revenue and margin growth [4][22][25]. Financial Projections - Revenue projections for 2025-2027 are estimated at RMB 68.71 billion, RMB 91.40 billion, and RMB 116.66 billion respectively, with net profits expected to turn positive in 2025 [5][23]. - The company is projected to achieve a price-to-sales (P/S) ratio of 1.5x in 2025, reflecting a premium valuation due to its strong new car cycle and strategic initiatives [5][23].