房地产行业2025年中期投资策略：磨底未竟，转折已萌

Group 1 - The report indicates that the total transaction volume of both new and second-hand housing has stabilized, but the price cycle needs to be activated to stimulate the replacement chain [3][4] - Since 2021, the second-hand housing market has shown significant improvement, outperforming the new housing market, with a notable increase in second-hand housing penetration rate from 34% in October 2021 to 68% in April 2025, representing a growth of 96% [11][21] - The report highlights that the key issue is not the transaction volume but rather the price, as the prices of second-hand homes continue to decline, indicating a need for policy support to stimulate housing consumption [3][4] Group 2 - The medium to long-term outlook suggests that both supply and demand sides require time for recovery, with the residents' balance sheet being crucial. The report estimates that since 2021, the average price of second-hand homes has dropped by over 31%, leading to a significant increase in the asset-liability ratio of residents from 10.7% in 2021 to 13.2% in 2024 [3][4] - The report anticipates that the effective inventory level in China will be low, with an estimated 1.4 billion square meters by the end of 2024, corresponding to a de-stocking cycle of less than 1.8 years, indicating a potential for recovery in core cities [3][4] - The report predicts that by 2025, new housing sales area will decrease by 4.5%, sales revenue by 6.5%, and housing prices by 2.0%, while second-hand housing sales area will increase by 6.3% and sales revenue by 3.0% [3][4] Group 3 - The policy analysis section indicates that the main theme will remain "stabilizing and stopping the decline," with a focus on repairing residents' balance sheets. Expected policy measures include further interest rate cuts on mortgages and optimization of land acquisition policies [3][4] - The report suggests that a new development model in real estate is gradually taking shape, emphasizing the importance of "good housing" and the potential for a shift from a financial model to a manufacturing model in the industry [3][4] - The report identifies opportunities in the "good housing" sector, highlighting that companies capable of producing quality housing products will have a sustainable future, with examples of companies like Jianfa International and Binjiang Group being well-positioned [3][4] Group 4 - The investment analysis maintains a "positive" rating, indicating that while the total transaction volume of new and second-hand homes has stabilized, the price cycle has not yet entered a positive loop, suggesting that further policy support is necessary [3][4] - The report recommends several companies for investment, including Jianfa International, Binjiang Group, and China Resources Land, as well as second-hand housing intermediaries like Beike-W and property management firms such as China Resources Vientiane [3][4] - The report emphasizes that the real estate industry is expected to transition from a financial model to a manufacturing model, with a focus on improving gross margins and asset turnover rather than relying on leverage [3][4]