Goldman Sachs·2025-06-06 02:37Investment Rating - The report assigns a "Buy" rating to Anta Sports Products with a 12-month price target of HK$117, indicating an upside potential of 24.1% from the current price of HK$94.25 [14][15]. Core Insights - The report emphasizes the positive outlook for Anta Group, supported by solid year-to-date trading performance and effective execution across its brand portfolio. The completion of the Jack Wolfskin acquisition is noted, although its impact on forecasts has not yet been incorporated [7][14]. - The management's focus on Fila's reform under the new CEO aims for sustainable growth rather than immediate margin improvements, with specific strategies including enhanced product functionality and targeted marketing efforts [9][10]. - The report highlights the importance of the upcoming 618 shopping festival, with expectations of increased online sales and a healthy inventory level across most brands, although discounts are anticipated due to a higher online sales mix [7][11]. Summary by Sections Recent Trends - May online sales benefited from the early start of the 618 shopping festival, while offline sales faced challenges due to unfavorable weather conditions. The company expects to see more discounts leading into the festival [7][11]. Brand Performance - Anta brand's performance aligns with expectations, with new initiatives showing promise. The running category remains strong, accounting for over 40% of footwear volume, while basketball performance is still challenging [11]. Margin Outlook - The report indicates that the operating profit margin (OPM) for Anta and Fila brands is expected to remain relatively flat, with Descente's margin at approximately 30%. There is room for improvement for Kolon and MAIA brands [10][11]. Fila Reform - Fila's new CEO is committed to a mid-single-digit percentage growth target by 2025, focusing on product refinement and marketing strategies to enhance brand positioning [9][10]. Jack Wolfskin and Future M&A - The management anticipates that the Jack Wolfskin acquisition will have a limited impact in the first half of 2025 but will be margin-dilutive for the full year. Future M&A opportunities are identified in brands specializing in female products and premium running [12][13].