Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [4]. Core Viewpoints - The company is a leading provider of property management and commercial operation services in China, with a strong background and stable shareholding structure [1][20]. - The commercial segment shows resilience against economic cycles, with a robust pipeline of shopping centers and effective operational capabilities [2][4]. - The property management segment benefits from the backing of its parent company, ensuring stable growth and expansion [3][4]. Summary by Relevant Sections Company Overview - The company has over 20 years of experience in the commercial sector, establishing a comprehensive service brand [1][16]. - It operates under a stable shareholding structure, with the controlling shareholder, China Resources Land, holding over 72% of the shares [20][21]. - The business model includes two main segments: property management and commercial management, contributing to a diversified revenue stream [23]. Commercial Segment - As of the end of 2024, the company operates 122 shopping centers, maintaining a leading position in the industry [2]. - The retail sales in 2024 are expected to grow by 4.6% year-on-year, outperforming the overall retail growth rate [2]. - The company has a strong membership system that stabilizes customer traffic and retail sales, with rental income projected to increase by 19.2% to 26.2 billion yuan in 2024 [2]. Property Management Segment - The company’s managed area is expected to grow steadily, supported by its parent company’s strong performance in property development [3]. - By 2024, the company’s contracted area is projected to reach 450 million square meters, with a managed area of 410 million square meters, reflecting year-on-year growth of 5.9% and 11.6% respectively [3]. - The company is actively expanding through market outreach, acquisitions, and partnerships, enhancing its service offerings [3]. Financial Analysis - The company’s revenue for 2024 is forecasted to be 17.04 billion yuan, a year-on-year increase of 15.4%, with net profit expected to rise by 23.9% to 3.63 billion yuan [3][6]. - The company has maintained a 100% dividend payout ratio for two consecutive years, with a fixed dividend rate increasing from 37% in 2021 to 60% in 2024 [3][4]. - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 1.83, 2.07, and 2.32 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 19.5, 17.2, and 15.4 [4][6]. Investment Recommendations - The company is positioned as a leader in the commercial real estate sector, with a strong pipeline of projects and stable operations [4]. - The valuation is expected to reflect a premium compared to peers due to its unique business model and consistent performance [4]. - The report estimates a reasonable market capitalization of 91.8 billion yuan, translating to a target share price of 40.2 yuan [4].
华润万象生活（01209）：商业运营龙头，资源壁垒与运营赋能共筑增长韧性