Investment Rating - The report maintains a "Buy" rating for the company [12] Core Views - The company is expected to experience rapid sales growth driven by its leading AI smart driving capabilities, enhanced marketing systems, and a strong new car cycle, with multiple new models anticipated to launch in 2025 [4][10] - The company is positioned to benefit from significant earnings elasticity due to scale improvements, cost reductions from platform and technology, and the expansion of software profitability models alongside continued growth in international markets [4][10] Summary by Sections Historical Review of New Energy Vehicles - The transition from policy-driven to consumer-driven demand for new energy vehicles has been marked by significant technological advancements and cost reductions, leading to a rapid increase in market penetration rates [20][21] - The report identifies three phases in the development of new energy vehicles: policy-driven (before 2019), product introduction (2020-2021), and hybrid power surge (post-2022) [20][21] Technological Advancements and Cost Reduction - The report highlights the continuous improvement in battery costs, which are projected to decrease significantly, enhancing the competitiveness of new energy vehicles [32][33] - The integration of advanced technologies in hybrid vehicles has led to improved fuel efficiency and reduced costs, making them more appealing to consumers [30][36] Smart Driving Capabilities - The company is leveraging its proprietary AI technology and cloud-based model training to enhance its smart driving features, which are expected to see significant advancements in the coming years [8][45] - The report emphasizes the importance of algorithms, computing power, and data in driving the evolution of smart driving technologies, positioning the company as a leader in this space [45][48] New Product Cycle - The company is set to launch a series of new models starting in Q3 2024, including the M03 and P7+, with additional strategic models planned for 2025, which will contribute to sustained sales growth [9][10] - The anticipated new product cycle is expected to significantly expand the company's market presence and sales volume [9][10] Investment Recommendations - The report projects the company's revenue to reach 99.1 billion yuan in 2025, with a price-to-sales ratio of 1.4x, reinforcing the investment thesis based on the company's strong positioning in the AI-driven automotive market [10]
小鹏汽车-W（09868）：智驾平权系列四：再看小鹏汽车，智驾平权时代下扬帆远航