Investment Rating - The report suggests a focus on the home appliance sector, indicating a strong certainty in domestic demand growth and potential for export growth in emerging markets [7][40]. Core Insights - The adjustment of national subsidy policies aims to optimize resource allocation and enhance fund efficiency, guiding the industry towards high-quality development [3][14]. - The subsidy model is shifting from a "universal" approach to "precise control," with a pilot "quota allocation" model in Jiangsu expected to become a national standard [3][16]. - The current funding disbursement mechanism may transition from a pre-allocation based on reimbursement ratios to a "total pre-allocation" system, improving cash flow for enterprises [3][16]. - Online supervision is being strengthened to reduce arbitrage opportunities, with regions like Guangdong and Shanghai tightening cross-regional subsidies [3][16]. - The price system is expected to stabilize, with leading brands likely to initiate structural price increases as subsidy limits are imposed, leading to a more rational competitive environment [3][17]. Market and Sector Tracking - The Shanghai and Shenzhen 300 Index increased by 0.88%, while the Shenwan Home Appliance Index decreased by 1.4% [4][18]. - Key stock performers included Springlight Technology (+28.64%), Beilingsong (+21.17%), and Hesheng New Materials (+15.81%), while Midea Group (-4.25%), Hisense Visual (-3.98%), and Boss Electric (-3.74%) saw declines [4][18]. - Raw material prices showed a mixed trend, with copper prices up by 1.45% and aluminum prices down by 0.80% during the week [21][23]. Real Estate Data Tracking - In April 2025, the cumulative area of new residential construction was 131,639.8 thousand square meters, down 22.6% year-on-year [5][32]. - The cumulative area of residential construction was 4,319,367.5 thousand square meters, down 10.1% year-on-year [5][32]. Investment Recommendations - The report recommends focusing on three main lines: 1) Capitalizing on domestic demand and subsidy policies, particularly in the white goods sector [7][40]. 2) Investing in the black goods sector, which continues to show structural upgrade logic [7][40]. 3) Targeting the cleaning appliance segment, which remains promising in terms of growth [7][40].
家电行业周报20250608:部分地区国补政策调整,促进行业回归理性竞争