社会服务行业：周观点：全国生育支持政策持续加码，出版与母婴产业链受益-20250609

Investment Rating - The industry investment rating is "Overweight," indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [26]. Core Insights - The report highlights that national fertility support policies are continuously being strengthened, benefiting the publishing and maternal and infant industry chains. Local maternity leave systems are progressively improving, with significant policy changes such as extending marriage leave from 5 days to 20 days and increasing maternity leave for different birth orders [15][16]. - The combination of "extended maternity leave + childcare subsidies + childcare support" is expected to enhance fertility expectations and stimulate demand in sectors with high stickiness and necessity, such as maternal and infant consumption and educational publishing [20]. Summary by Sections Market Performance Review - The social service sector index experienced a weekly increase of 2.09%, ranking 9th among 31 first-level industries in terms of weekly performance [4][6]. - The sub-industry performance showed significant gains, with the sports sector leading at 4.08%, followed by tourism and scenic spots at 3.22% [4]. Core Insights - The report emphasizes the positive impact of ongoing fertility support policies, with various regions implementing effective measures. For instance, the city of Tianmen has introduced substantial subsidies for families having second or third children, which has led to a notable increase in birth rates [16][18]. - The marginal improvement in birth rates is evident, with a reported increase in the number of births in 2024 compared to 2023, marking a significant turnaround in demographic trends [18]. Industry News Dynamics - The report discusses the broader implications of fertility policies on various sectors, including publishing, infant products, and family-oriented consumption. It notes that the improvement in population structure will gradually benefit the education sector, particularly in areas related to textbooks and children's literature [19]. - The report also highlights the growing trend of family-oriented consumption, with local governments promoting family-friendly tourism and activities, indicating a shift in consumer behavior towards valuing quality family time [19].