Goldman Sachs·2025-06-10 02:16Investment Rating - The report maintains a "Buy" rating on Trip.com Group and Tongcheng Travel Holdings, indicating a positive outlook on their market positions and growth potential [31][33]. Core Insights - JD is entering the travel booking industry, enhancing its competitive pricing on airfares and hotel bookings, and expanding its business development team by recruiting talent from other OTAs [1][2]. - The travel booking market in China is valued at Rmb4.5 trillion, with a higher online penetration rate of 53%, but it is less sizeable compared to e-commerce and local services [3][7]. - JD's strategy includes leveraging synergies with its existing e-commerce and local services, aiming for cross-selling opportunities [7][10]. - The competitive landscape is intensifying, with JD's entry potentially impacting the revenue growth and profit margins of established players like Trip.com and Tongcheng [10][31]. Market Analysis - The travel booking market is characterized by lower consumption frequency, with the average Chinese passenger traveling four times a year and spending Rmb1,000 per trip [3]. - JD's hotel listings primarily range from Rmb100-500 in average daily rates (ADR), offering discounts of 10-22% for existing users and 12-30% for new users [8][19]. - The report highlights that JD's competitive pricing is more attractive for new users compared to existing ones, where it tends to be 5-10% above its peers [8][17]. Competitive Dynamics - The report notes that JD's reliance on existing OTAs for hotel and airline inventory presents a significant entry barrier, as most hotel rooms in China are already contracted with established OTAs [10][9]. - The management of Trip.com and Tongcheng believes their comprehensive nationwide coverage gives them a competitive edge in supply chain management against new entrants like JD [10][9]. - JD is expected to adopt a gradual approach in expanding its travel segment, prioritizing investments in high-frequency food delivery services over lower-frequency travel businesses [10][9]. Financial Projections - The report anticipates potential downside risks to earnings estimates for Trip.com and Tongcheng if competition intensifies, projecting a 13% downside risk under certain scenarios [10][29]. - Trip.com is projected to achieve a revenue growth of 14% year-on-year, while Tongcheng is expected to benefit from its focus on short-haul domestic travel [29][31].