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亚玛芬体育(AS)深度报告:逆势高增的高端多品牌户外运动集团

Investment Rating - The report assigns an "Accumulate" rating for Amer Sports [1] Core Views - The company is positioned in the high-end multi-brand outdoor sports segment, with strong growth potential driven by its core brands and strategic expansion in the Greater China region [3][6] - The company has streamlined its brand matrix post-acquisition, focusing on high-potential brands like Arc'teryx, Salomon, and Wilson, which are expected to drive significant revenue growth [10][12] Financial Summary - Revenue is projected to grow from $3.55 billion in 2022 to $8.23 billion by 2027, with a CAGR of 17.4% [5] - Net profit is expected to turn positive in 2024, reaching $730 million by 2027, with a significant increase of 515.9% in 2025 [5] - The company’s PE ratio is projected to decrease from 293.59 in 2024 to 29.96 by 2027, indicating improving profitability [5] Market Expansion and Brand Performance - The company has seen a revenue increase of 542% in the Greater China region from 2020 to 2024, with a revenue share increase of 17 percentage points to 25% [6][31] - Arc'teryx is expected to double its revenue, driven by strong DTC (Direct-to-Consumer) strategies and store expansion [42] - Salomon and Wilson are also expected to see significant growth, with Salomon's revenue projected to reach $1.44 billion in 2024 [45][64] Strategic Initiatives - The company is focusing on enhancing its DTC sales, which have grown significantly, with a 43.8% annual increase from 2019 to 2024 [31] - The management team has been restructured to include experienced leaders from various high-profile brands, enhancing operational efficiency and brand strategy [26][27] Competitive Landscape - The outdoor sports market is expected to grow at a CAGR of 7.1% in the Asia-Pacific region, with China projected to become the largest market for outdoor footwear and apparel by 2030 [6][18] - The company is well-positioned to capitalize on this growth due to its strong local shareholder backing and brand recognition [6][10]