Investment Rating - The investment rating for Laopu Gold is Equal-weight [5][6]. Core Insights - Recent demand in the second quarter to date remains healthy for both promotional and normal seasons, despite a recent decline and stabilization in gold prices [8]. - The company plans to open a new store in Singapore in late June 2025, expecting it to be one of the top-performing stores within its network [3]. - Laopu Gold aims to increase the mix of antique products, which currently account for 20% of total sales, with an average selling price (ASP) of over Rmb100,000 compared to approximately Rmb30,000 for regular jewelry [2][8]. Summary by Sections New Product Launches - Multi-color enamel Hulu necklaces launched on May 30 are well received among core customers, enhancing brand recognition [2]. Store Expansion Plans - There could be one or two additional store openings in 2025, with a target total of eight stores [8]. - New store locations include IFC and Xintiandi in Shanghai, MixC in Shenzhen Bay, IFC in Hong Kong, and Marina Bay Sands in Singapore [8]. Pricing Strategy - A price hike is anticipated after the 618 festival, with the exact timing still uncertain, but a potential increase in September 2024 is noted [2][8]. Financial Projections - The price target is set at HK$865.00, with a projected P/E ratio of 33x for 2025, indicating a PEG of 1.4, aligning with the overall Chinese consumer average [10].
摩根士丹利：老铺黄金-中国消费者行程洞察要点