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Q2新消费业绩靓丽,稳健类资产复苏可期
Xinda Securities·2025-06-15 06:34

Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The report highlights strong performance in the new consumption sector for Q2, with expectations for a recovery in stable assets [2] - The report emphasizes the resilience of the paper and packaging industry, with a clear stabilization trend in pulp prices and a cautious outlook for paper trading [2][3] - The report discusses the ongoing negotiations between China and the US, suggesting that leading companies may see valuation recovery despite challenges in export growth [2][3] - The report notes the increasing penetration of heated tobacco products (HNB) in South Korea, indicating a clear upward trend in market acceptance [2][3] - The report identifies structural growth opportunities in various sectors, including home furnishings, personal care, and cross-border e-commerce, with specific companies recommended for investment [2][3][4] Summary by Sections Pulp and Paper - The report indicates that overseas supply disruptions continue, with a clear stabilization in the pulp market. It expects pulp prices to show a bottoming out and a continued oscillation trend [2] - Recommendations include companies like Sun Paper and Xianhe Shares, which are expected to see slight profit increases in Q2 [2] Exports - The report mentions that the US-China trade negotiations are ongoing, with a focus on the potential for valuation recovery among leading companies despite challenges in overall export growth [2][3] - Companies such as Jiangxin Home and Zhejiang Natural are highlighted for their expected stable revenue growth in Q2 [2] New Tobacco Products - The report notes a significant increase in HNB sales in South Korea, with a 1.9-fold increase from 6.541 billion packs to 12.2 billion packs from 2018 to 2023 [2][3] - Companies like Smoore International and China Tobacco Hong Kong are recommended for their growth potential in this sector [2] Home Furnishings - The report indicates that the marginal effect of national subsidies is weakening, but year-on-year stability is expected in the home furnishings market [2][3] - Companies such as Gujia Home and Mousse Shares are recommended for their strong market positions [2] Consumer Goods - The report highlights stable e-commerce performance in the personal care sector, with notable growth in pet products and trendy toys [2][3] - Companies like Bubble Mart and Petty are suggested for their structural growth potential [2] Jewelry - The report anticipates strong sales for Lao Pu Gold in Q2, with a rising trend in the high-end gold market [2][3] - Recommendations include brands like Lao Feng Xiang and Cai Bai Shares for their brand value and market positioning [2] Two-Wheeled Vehicles - The report notes good sales performance for Tao Tao Vehicle in Q2, with a partnership with a US robotics company to enhance competitiveness [2][3] - Companies like Yadi Holdings and Aima Technology are highlighted for their market share growth potential [2] Cross-Border E-commerce - The report discusses opportunities arising from Amazon's Prime Day, with a focus on plush toys gaining popularity in international markets [2][3] - Companies like Anker Innovations and Zhiou Technology are recommended for their strong profitability and global expansion [2] IP Retail - The report mentions the ongoing popularity of Labubu, indicating a shift towards personalized consumption trends [2][3] - Companies like Bubble Mart and Miniso are suggested for their growth in the emotional consumption space [2] Mother and Baby Products - The report highlights Kid King’s acquisition of a 65% stake in Siyi, aiming to expand its service offerings in the family sector [2][3] - Companies like Kid King and Good Baby are recommended for their strong market positions [2] E-commerce - The report notes a share buyback plan by Huitongda, reflecting confidence in future growth [2][3] - Companies focusing on empowering the lower-tier market are highlighted for their growth potential [2] Electrical Tools - The report indicates a potential recovery in domestic tool production due to easing trade tensions between China and the US [2][3] - Companies like Juxing Technology and Quan Feng Holdings are recommended for their market positioning [2]