Hua Yuan Zheng Quan·2025-06-15 14:21Investment Rating - The investment rating for the media and internet industry is "Positive" (maintained) [4] Core Views - The strong performance of quality new products is driving companies to have strong elastic trading opportunities in the current market. Short-term product performance impacts dynamic adjustments to company earnings expectations, while long-term performance leads to a reassessment of company capabilities and value. It is recommended to seize opportunities in the summer blockbuster period by focusing on the performance of key new game tests and launches, film releases, and the performance of new card and trendy toy products [4] Summary by Sections Gaming Sector - Perfect World’s key product "Yihuan" will begin closed beta testing on June 26, and Xishanju’s key product "Jiexianji" is scheduled for global public testing on July 2. AI companion product "EVE" will also start testing soon. It is suggested to pay attention to leading gaming companies exploring the AI + gaming paradigm, as exceeding expectations in related game product performance may lead to a reassessment of the value of listed companies [5] Film Sector - The animated film "The Legend of Luo Xiaohei 2" is officially scheduled for release on July 18, 2025. Currently, over 60 domestic and foreign films have been scheduled for the summer blockbuster period. The summer period is expected to drive steady growth in the box office market due to the release of quality films [6] Card and Trendy Toy Sector - The sector shows high prosperity, with companies continuously expanding. New products are being released, including "Runeterra: League of Legends Battle Cards" and new card products from various brands. Companies are increasingly focusing on the "Guzi economy" and enhancing their products' integration with trendy toys, indicating a continuous expansion of the industry chain [7][8] Internet Sector - On June 10, Tencent Music Entertainment Group announced a merger agreement to acquire Ximalaya for a total consideration of $1.26 billion, which includes cash and shares. This indicates an acceleration in the consolidation of the audio entertainment market. It is recommended to continue monitoring leading companies' strategic adjustments and the potential for value reassessment in the AI development sector [9] AI Application Sector - The Volcano Engine FORCE conference announced that the daily token usage of the Doubao large model exceeded 16.4 trillion, a 137-fold increase year-on-year. Companies embracing new technologies with data, user, and application advantages are expected to benefit from a new paradigm in AI applications [10] Publishing Sector - State-owned publishing companies have disclosed their 2024 financial reports, with some exploring new business models in education and enhancing dividend sustainability. Attention is drawn to state-owned media companies actively promoting industry mergers and acquisitions [11] Market Review - From June 9 to June 13, 2025, the Shanghai Composite Index decreased by 0.25%, while the media sector (Shenwan) increased by 1.55%, ranking fourth among all industries [12][15]