摩根士丹利：海底捞-中国消费考察要点

China Consumer Trip Takeaways Key Takeaways June 11, 2025 11:03 AM GMT Haidilao International Holding Ltd | Asia Pacific Store openings: GPM: Might be lower in 2025 vs. 2024, due to higher raw material costs and more consumer benefits, partly offset by hedging measures. 1H25 GPM should still be flat yoy. Staff cost ratio: To remain stable yoy in 2025. Marketing: Haidilao continues to carry out company-level marketing activities, but it has also started to conduct regional and store level initiatives (e.g. r ...