
Investment Rating - The report rates the real estate industry as "Outperforming the Market" [1] Core Viewpoints - New home sales in May showed a month-on-month increase, with a narrowing year-on-year decline. The total new home sales area in 40 cities reached 10.414 million square meters, up 12.4% month-on-month but down 3.2% year-on-year, with the year-on-year decline narrowing by 5.6 percentage points compared to April [12][15] - The second-hand housing market showed weakening momentum, with a month-on-month decline in transaction volume and a narrowing year-on-year growth rate. The total transaction area for second-hand homes in 18 cities was 8.104 million square meters, down 15.9% month-on-month but up 3.6% year-on-year, with the year-on-year growth rate narrowing by 8.7 percentage points [20][24] - The land market continues to exhibit a "quality over quantity" trend, with a decrease in transaction volume but an increase in average land prices. The average land premium rate in May was 4.6%, down 3.6 percentage points month-on-month but up 2.3 percentage points year-on-year [11][19] Summary by Sections New Home Sales - In May, new home sales area increased month-on-month and the year-on-year decline narrowed. The total area sold in 40 cities was 10.414 million square meters, with a cumulative year-on-year growth of 1.1% for the first five months [12][15] - First-tier cities saw a month-on-month increase of 14.9% and a year-on-year increase of 10.7%. Notably, Beijing's sales increased by 22% year-on-year, while Shenzhen experienced a decline [13][18] Second-Hand Home Sales - The second-hand home market showed a month-on-month decline in sales, with a year-on-year growth rate narrowing. The total area sold in 18 cities was 8.104 million square meters, with a cumulative year-on-year growth of 19.1% for the first five months [20][24] - First and second-tier cities experienced a decrease in transaction volume, while third and fourth-tier cities saw a shift from positive to negative year-on-year growth [21][25] Land Market - The land market showed a decrease in transaction volume but an increase in average land prices. The average land premium rate was 4.6%, indicating a continued trend of "quality over quantity" [11][19] - The total land transaction area in May was 17.1148 million square meters, with a month-on-month increase of 9.8% but a year-on-year decrease of 2.7% [19] Real Estate Companies - The top 100 real estate companies saw a year-on-year sales decline of 11.1% in May, with a cumulative decline of 8.4% for the first five months [35] - The land acquisition amount for the top 100 companies decreased month-on-month, with a total acquisition amount of 70.6 billion yuan in May, down 47.4% month-on-month [39] Policy Support - Multiple financial support policies for the housing market were implemented, including a 0.5 percentage point reduction in the reserve requirement ratio and a 0.1 percentage point reduction in policy interest rates [4][5] - The government aims to stabilize the real estate market and enhance financing mechanisms to support housing demand [4][5] Market Performance - The real estate sector underperformed compared to the CSI 300 index in May, with an absolute return of -0.4% and a relative return of -2.3% [47][48] - The report suggests that the market is still in a phase of adjustment, with ongoing efforts needed to restore confidence and improve supply-demand relationships [4][5]