2025年消费新趋势与投资机会深度分析

Group 1 - The report highlights the significant growth of China's consumption market, which reached 48.8 trillion yuan in 2024, with a year-on-year increase of 3.5% [16][5][12] - Service retail sales in China grew by 6.2% year-on-year in 2024, outpacing the growth of goods retail sales by 3 percentage points, indicating a shift towards service consumption [16][5][12] - The report emphasizes the potential for service consumption to increase further, as it currently accounts for 46.1% of per capita consumption expenditure, suggesting room for growth compared to developed countries [27][5][12] Group 2 - In the automotive sector, new energy vehicles (NEVs) are projected to continue their strong performance, with sales expected to grow by nearly 30% in 2025, achieving a penetration rate exceeding 50% [33][32][31] - The home appliance market is experiencing significant growth, with total revenue reaching 1.95 trillion yuan in 2024, a year-on-year increase of 5.6%, driven by government policies and consumer upgrades [39][40][42] - The liquor industry is entering a phase of stock competition, with high-end brands like Moutai and Wuliangye showing stable revenue, while overall production has been declining since 2016 [45][46][50] Group 3 - The pet economy is rapidly growing, with the market size surpassing 300 billion yuan in 2024, driven by increased pet ownership and higher spending per pet [70][71][72] - The潮玩 (trendy toy) industry is expected to grow at a compound annual growth rate of 24% from 2022 to 2026, with retail sales projected to reach 110.1 billion yuan by 2026 [73][74] - The beauty economy, encompassing cosmetics, personal care, and medical aesthetics, is also expanding, with retail sales of cosmetics reaching 114.9 billion yuan in the first quarter of 2025, reflecting a year-on-year growth of 3.2% [81][82]