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Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Insights - The report emphasizes the potential of new consumption logic in cultural tourism, particularly during the summer peak season, and highlights the synergy between IP and scenic spots [2][3] - The report identifies strong performance in the trendy toy sector, driven by supportive consumption policies and a relaxed consumer mindset, with leading companies like Pop Mart and Blok achieving significant weekly stock price increases [3][22] - In the gold and jewelry sector, brands with high terminal store efficiency and significant expansion potential are recommended, particularly in the context of rising gold prices [4] - The beauty and personal care segment is experiencing structural opportunities due to generational consumption habits and product innovation, with a focus on high-growth potential companies [5][41] - The medical aesthetics industry is seeing a recovery in demand, with a focus on new product launches in Q3, indicating a shift in market dynamics [6][42] Summary by Sections 1. Duty-Free and Scenic Areas - The report tracks the duty-free industry, noting strategic shifts in companies like Zhuhai Duty-Free Group and China Duty-Free Group, which are focusing on core business and expanding overseas [12][13] - Scenic area trends indicate a recovery in outbound flight volumes, with a focus on summer tourism opportunities in regions like Xiyu and Changbai Mountain [14][19] 2. Trendy Toys - The trendy toy sector is benefiting from a strong consumer response, with significant online sales growth reported for the first five months of 2025 [22][23] - Leading companies in this sector, such as Pop Mart, are experiencing substantial sales increases, driven by popular IPs and new product launches [26] 3. Hotels - Hotel performance metrics show a decline in RevPAR and occupancy rates due to seasonal fluctuations, with a notable impact from the Dragon Boat Festival [29][30] - Supply growth remains stable, particularly in lower-tier markets, indicating a shift in demand dynamics [30] 4. Education - The report highlights a stable employment situation with a slight decrease in urban unemployment rates, suggesting a steady demand for vocational training and exam preparation services [62][63] - Companies like China Oriental Education and Xueda Education are recommended due to their potential to benefit from rising educational demands [41] 5. Medical Aesthetics and Beauty - The medical aesthetics sector is poised for growth with new product approvals and a focus on market share expansion among leading companies [42][43] - The beauty segment is characterized by a shift towards high-end and efficacy-driven products, with brands like Mao Ge Ping and Shangmei Holdings recommended for their growth potential [5][50]