Investment Rating - The report maintains an "Outperform" rating for the online music industry [1] Core Insights - The online music industry exhibits strong bilateral effects and is less correlated with the economy, with "one super and one strong" company identified as high-quality long-term cash flow assets [2] - The industry is characterized by high concentration due to significant copyright fees, making it difficult for new entrants [2] - The growth of music subscriptions is driven by supply-side factors, with low churn rates observed in subscription services [2][32] - The Chinese digital music market is expected to grow by 15% year-on-year in 2024, outpacing global growth [7][12] Summary by Sections 01 Overview of Domestic and International Online Music Industry - The online music industry has a high concentration, with Tencent Music holding approximately 66% market share and NetEase Cloud Music around 27% [25] - The industry is experiencing a shift towards subscription models, with significant growth in paid users [32] 02 Tencent Music and Spotify Stock Review - Tencent Music's subscription business is a key growth driver, with a projected CAGR of 19% for subscription revenue from 2024 to 2027 [5] - Spotify is expected to achieve profitability in 2024, with a focus on cost reduction and efficiency improvements [4] 03 Financial Analysis - The subscription penetration rates for Tencent Music and NetEase Cloud Music are projected to reach 25% and 20.6% respectively by 2024 [5] - The average revenue per paying user (ARPPU) for Tencent Music is expected to increase, driven by the development of premium services [5] 04 Valuation Analysis and Investment Recommendations - The online music industry is projected to maintain a CAGR of 15% over the next three years, indicating growth potential [5] - Current price-to-earnings (PE) ratios for Tencent Music, NetEase Cloud Music, and Spotify are 23x, 27x, and 38x respectively for 2025 [5]