Company Overview - The report rates the company as "Buy" for the first time, indicating a positive outlook for investment [5] - The company, Blok, is a leading player in the building block toy sector, with significant growth potential [1] - Founded in 2014, Blok focuses on building block toys, with Ultraman as its core licensed IP, and is expanding its IP product matrix [1][14] Industry Insights - The "Guzi Economy," which encompasses the secondary economy around anime, games, and comics, is experiencing robust growth, providing ample market opportunities [2] - The building block toy market has seen a compound annual growth rate (CAGR) of 20.5%, growing from 13.2 billion RMB in 2019 to 27.8 billion RMB in 2023 [2] Core Competitiveness - Blok's competitive edge lies in its rich IP matrix, significant supply chain scale effects, and excellent channel marketing strategies [3] - The company has a diverse product matrix that caters to a wide age range, with rapid iteration speed and a standardized supply chain [3][17] - Blok's marketing strategy is driven by content, enhancing brand influence through a robust online and offline sales network [3][16] Financial Projections and Investment Recommendations - The company is expected to achieve a net profit of 1.188 billion RMB, 1.913 billion RMB, and 2.663 billion RMB from 2025 to 2027, representing year-on-year growth rates of 396.2%, 61.0%, and 39.3% respectively [4] - Revenue is projected to grow significantly, with estimates of 2.241 billion RMB in 2024 and 4.414 billion RMB in 2025, reflecting a year-on-year growth of 155.6% and 97.0% [4][28]
布鲁可（00325）：拼搭角色玩具龙头，用户象限拓展可期