Shenwan Hongyuan Securities·2025-06-20 10:13Group 1 - The report highlights the significant improvement in demand and the rebound in valuation for the white goods sector, with a notable increase in air conditioning sales driven by the "trade-in" policy [6][19][34] - In 2024, the cumulative domestic sales volume of household air conditioners reached 104.45 million units, a year-on-year increase of 5%, with Q4 showing a remarkable 24% growth compared to Q3 [19][20] - The report emphasizes the strong performance of the kitchen appliance sector, which was included in the subsidy list for the first time in 2024, leading to high retail growth [34][35] Group 2 - The white goods sector is characterized by low valuation, high dividends, and stable growth, making it an attractive investment opportunity [2][9] - The report identifies three main investment themes: the stability of the white goods sector, the growth potential of new consumer categories like clean appliances, and the second growth curve for upstream core component manufacturers [9][10] - The report notes that the export demand remains robust, particularly in emerging markets such as Southeast Asia, South America, and Africa, which are expected to significantly boost appliance sales [2][9] Group 3 - The report indicates that the overall valuation of the white goods sector is at a near-bottom level, providing a high cost-performance ratio for investors [8][39] - Institutional holdings in the sector are strong, with public funds maintaining a high allocation to white goods stocks, reflecting continued optimism in the sector's performance [43][44] - The report forecasts a favorable outlook for 2025, driven by domestic policy support and strong demand from emerging markets [50]