美国消费行业5月跟踪报告：多扰动因素仍在，不确定性难消

Investment Rating - The report maintains a cautious investment stance on the consumer sector, particularly for low-priced consumer goods and imported durable goods due to ongoing uncertainties and potential economic risks [5]. Core Insights - The consumer confidence index rebounded significantly in June, reaching 60.5, up 15.9% from May's 52.2, indicating a recovery from previous declines [8][9]. - Retail sales in May 2025 were $715.42 billion, a 0.9% month-over-month decline, marking the largest single-month drop since March 2023 [9]. - Inflation data showed a mild increase in May, with the CPI rising 2.4% year-over-year, below market expectations, but long-term inflation risks remain [11][13]. - Employment data showed a mixed picture, with non-farm payrolls adding 139,000 jobs in May, exceeding expectations, but revisions indicated a slowdown in job growth [15][19]. Summary by Sections Macro Overview - The consumer confidence index rebounded in June, reflecting a recovery from previous declines, with inflation expectations decreasing from 6.6% to 5.1% [8]. - Retail sales data for May showed a significant decline, particularly in durable goods, as the demand normalized following a previous surge [9]. - Inflation data indicated a mild increase, with CPI rising 2.4% year-over-year, but long-term inflation concerns persist due to potential tariff impacts [11][13]. - Employment data showed a stable job market, but with signs of sectoral divergence, particularly in manufacturing and services [15][17]. Essential Consumption - Beverage and tobacco sectors outperformed the market, with beverage sales showing resilience, while alcoholic beverages and dairy products continued to underperform [2][34]. - Alcoholic beverage retail sales in April were $5.63 billion, with a year-over-year increase of 1.6%, but overall sales volume continued to decline [2][29]. - Dairy product shipments totaled $13.61 billion in April, with a year-over-year increase of 2.5%, indicating a stable but lackluster performance [34]. - Beverage shipments reached $11.97 billion in April, with a year-over-year increase of 4.7%, showcasing strong demand in essential categories [34]. Optional Consumption - The restaurant sector showed resilience with retail sales of $97.36 billion in May, a year-over-year increase of 5.3%, but a month-over-month decline of 0.9% [39]. - Department store sales in May were $76.76 billion, reflecting a year-over-year increase of 2.2%, but a continued weakening trend [42]. - Apparel retail sales reached $26.18 billion in May, with a year-over-year increase of 3.7%, but a decline in momentum due to the end of pre-tariff purchasing [44]. Market Performance - The consumer sector saw a broad rally in May, with significant gains in essential and discretionary categories, although valuations remain at historical highs [4]. - The consumer discretionary ETF saw a net inflow of $553 million, while the essential consumer ETF had a net inflow of $522 million, indicating investor interest [4]. Investment Recommendations - The report advises maintaining a cautious approach towards the consumer sector, particularly in light of ongoing uncertainties related to tariffs and economic growth [5].