618京东宠物战报发布，行业热度不减

Investment Rating - Maintain "Increase" rating for the agricultural sector [5] Core Views - The pet industry continues to show strong performance during the 618 shopping festival, with 400 merchants doubling their transaction volume and significant growth in user engagement [12][13] - In the pig farming sector, the average selling price of lean pigs is 14.05 CNY/kg, down 0.1% from the previous week, indicating a relatively low valuation and highlighting potential investment opportunities in leading companies with cost advantages [15][16] - The poultry sector is experiencing price declines, with broiler prices at 7.12 CNY/kg, down 2.1%, and chick prices down 32.1% to 1.86 CNY each, suggesting a need for monitoring price recovery opportunities [15][25] Summary by Sections Pet Industry - During the 618 shopping festival, 400 merchants on JD.com saw their transaction volume double, with a 32% year-on-year increase in transaction users and a 39% increase in new pet owners [2][13] - Leading brands in pet food include Royal Canin and Maffidi, with significant improvements in rankings for domestic brands [3][14] Pig Farming - The average price for lean pigs is 14.05 CNY/kg, down 0.1% from last week, while the average wholesale price for pork is 20.33 CNY/kg, up 0.3% [16][17] - The profitability for self-breeding pigs is 19.4 CNY/head, while purchasing piglets results in a loss of 186.79 CNY/head [18][19] Poultry Farming - Broiler prices have decreased, with the average price at 7.12 CNY/kg and chicken product prices at 8.65 CNY/kg, both showing declines [30][32] - The price of meat chicks has dropped significantly, indicating potential volatility in the market [25][28] Crop and Agricultural Products - The approval of genetically modified varieties is expected to enhance the growth potential of industry companies, with commercial sales anticipated to begin soon [4] - The agricultural sector is currently facing price fluctuations, with leading feed companies likely to benefit from their scale and supply chain advantages [15]