Investment Rating - Industry Rating: Outperform the Market (Maintained) [5] Core Insights - Imperial Brands' clinical research validates the harm reduction mechanism of e-cigarettes, showing that a significant number of participants shifted from smoking to using the blu product, with an average smoking rate reduction of nearly 29% within one week [1][2] - The research highlights the importance of flavor preferences in driving consumer retention and smoking cessation, with about 60% of participants indicating plans to repurchase blu due to its flavors [1][2] - The recent ban on disposable e-cigarettes in the UK led to a £5 million loss in legal channels within the first week, with illegal transactions rising to £1 million, indicating a significant market disruption [3] Summary by Sections Section 1: Clinical Research Findings - Two behavioral studies conducted by Imperial Brands demonstrated that adult smokers with no intention to quit significantly reduced their smoking rates after using blu, with an average daily smoking reduction of nearly 30% [1] - Flavor preferences, such as fruit and mint, played a crucial role in the transition from smoking to using blu, with nearly 29% of participants exclusively using fruit flavors [1] Section 2: Market Impact of Regulatory Changes - The UK ban on disposable e-cigarettes resulted in a drastic drop in weekly sales from £23 million to £17.8 million, with a notable 36% sales decline in Scotland [3] - The ban is expected to shift market demand towards reusable e-cigarette products, prompting manufacturers and retailers to adjust their supply chain strategies [3] Section 3: Investment Opportunities - Suggested companies to watch in the vaping supply chain include Smoore International, Jincheng Pharmaceutical, and others, while tobacco supply chain companies include China Tobacco Hong Kong and others [4]
帝国烟草临床研究验证电子烟减害机制;英国电子烟禁令首周致£500万渠道损失!
Tianfeng Securities·2025-06-22 13:55