XIAOMI(HK:01810) Guoyuan Securities2·2025-06-24 12:59Investment Rating - The report maintains a "Buy" rating with a target price of HKD 66.37 per share, indicating a potential upside of 21% from the current price of HKD 54.85 [6][39]. Core Insights - In Q1 2025, the company achieved a record revenue of RMB 111.3 billion, a year-on-year increase of 47.4%, and a net profit of RMB 10.7 billion, up 64.5% year-on-year, marking the highest figures for the same period in history [3][9]. - The SU7 series saw a delivery of 75,869 units in Q1 2025, an increase of 8.9% quarter-on-quarter, with cumulative deliveries exceeding 258,000 units by the end of March 2025 [4][11]. - The upcoming SUV model YU7 is expected to be launched on June 26, 2025, which could enhance market interest due to its competitive features and pricing strategy [5][19]. - The company is projected to achieve revenues of RMB 493.23 billion, RMB 600.31 billion, and RMB 715.69 billion for the years 2025, 2026, and 2027, respectively, with net profits of RMB 37.72 billion, RMB 51.70 billion, and RMB 66.76 billion [6][34]. Summary by Sections Financial Performance - Q1 2025 revenue reached RMB 111.3 billion, a 47.4% increase year-on-year, with the "Mobile × AIoT" segment contributing RMB 92.7 billion, up 22.8% [3][9]. - The adjusted net profit for Q1 2025 was RMB 10.7 billion, reflecting a 64.5% year-on-year growth [3][9]. Automotive Business - The SU7 series is expected to achieve profitability in H2 2025, with a significant reduction in operating losses due to increased delivery volumes [4][18]. - The company plans to expand its automotive sales network, having opened 235 sales centers across 65 cities by March 31, 2025 [15]. Product Launches - The YU7 SUV is anticipated to be launched soon, featuring a long range of 835 km and advanced safety technologies, which may lead to higher sales than market expectations [5][19]. Market Position - The company continues to rank among the top three global smartphone manufacturers, with a market share of 14.1% in Q1 2025, and has seen a significant increase in its market share in mainland China [22][29]. - The average selling price (ASP) of smartphones reached RMB 1,211, marking a historical high with a year-on-year increase of 5.8% [23]. Future Projections - Revenue forecasts for 2025 to 2027 indicate strong growth, with expected increases of 34.8%, 21.7%, and 19.2% respectively, alongside substantial net profit growth [6][34].