东南亚见闻之越南：消费出海正当时

Economic Growth - Vietnam's GDP growth rate averaged 7.2% from 1988 to 1999, significantly higher than the emerging markets average of 3.7%[8] - From 2000 to 2024, Vietnam's GDP growth rate is projected to average 6.4%, surpassing the emerging markets average of 5.2% and the global average of 3.5%[8] - By 2024, Vietnam's GDP is expected to account for over 0.4% of the global total, up from less than 0.05% in 1990[8] Foreign Investment and Trade - Foreign direct investment (FDI) in Vietnam surged from $4 million in 1989 to $18.5 billion in 2023, with FDI accounting for over 10% of fixed capital formation[12] - Vietnam's trade volume increased from under $3 billion before "Doi Moi" to nearly $800 billion by 2024, with a global trade share rising to 1.6%[12] Manufacturing Opportunities - The manufacturing sector constituted 23.9% of Vietnam's GDP in 2023, significantly above the global average of 15%[16] - Manufacturing investment accounted for 24.4% of total investment in 2023, leading all sectors[16] Consumer Market Potential - Vietnam's population is projected to exceed 100 million by 2024, with a median age of 34 years, indicating a youthful demographic[28] - Urbanization rate reached 39.5% in 2023, with plans to increase to 45% and 50% by 2025 and 2030, respectively[28] Consumer Preferences - OPPO leads the smartphone market with a 25% share, followed by Samsung at 22% and Apple at 20%[33] - In the home appliance sector, Samsung dominates the TV market with a 46% share, while LG holds 22%[33] Electric Two-Wheeler Market - Over 74 million two-wheelers were registered in Vietnam by 2023, making it the second-largest market in ASEAN after Indonesia[40] - The market share of electric motorcycles increased from 1.2% in 2017 to 10.4% in 2021, with projections suggesting it could reach 75% by 2035[40] Risks and Challenges - Rising labor costs in Vietnam, with average monthly wages increasing from $89 in 2007 to approximately $330 in 2023[19] - Increased competition due to a surge in manufacturing enterprises entering the Vietnamese market, leading to higher operational pressures[25]